Is Digital Marketing a Good Career Option? Here’s What You Need to Know
We cannot imagine a world without the internet today – on
both professional as well as personal fronts. If you are someone who is looking
to build a career in the digital space, digital marketing is perhaps the most
popular option you’ve come across. In 2023, the industry of Indian digital
marketing reached an astounding value of Rs. 367 billion. Surprisingly, the
industry is rising at a CAGR of 32.1% to reach a value of Rs. 1971 billion by
2028. As a beginner, it is common to wonder, ‘is digital marketing a good
career choice?’ Well, if you are enticed by a fast-paced working environment
that holds the power to transform a business through engagement, digital
marketing is a prospective career path for you. Let’s take a closer look at
what this career path entails and why it is here to stay.
What is Digital Marketing?
In the era of instant gratification, marketing is the bridge
that connects brands with the right customers and vice versa. Traditional
marketing is the act of promoting a service or a product to increase sales. Digital
marketing or online marketing, on the other hand, is the process of promoting
products through digital mediums like social media, online ads, emails, and
multimedia messages. It involves creating web-based solutions in order to
market brands and help them connect with potential customers through digital
marketing campaigns.
What are Some Popular
Digital Marketing Methods?
A well-rounded digital marketing strategy comprises a
combination of tools and techniques that form a successful marketing campaign.
Given the vast scope of digital marketing today, there are many different ways
to engage with customers and build brand awareness. Here are a few popular
digital marketing methods:
Social Media Marketing
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) or Web Advertising
Email Marketing
Content Marketing
Search Engine Marketing
Affiliate Advertising
Google Analytics
In-App Marketing
Ecommerce Advertising
Let us address the question of the hour, ‘is digital
marketing a good career’ by looking at some popular careers in the field.
What are Some Popular
Careers in Digital Marketing?
Most digital marketers kick-start their careers with
entry-level job roles such as digital account executives. Eventually, they move
into managerial positions. These are some of the most popular and trending
digital marketing jobs today:
Digital Marketing Manager
Social Media Marketer
SEO or SEM Specialist
User Experience (UX) Designer
Email Marketing Specialist
Virtual Reality (VR) Developer
Content Strategist
Artificial Intelligence (AI) Specialist
Now that we have looked at in-demand job roles in the
digital marketing industry, let’s take a brief look at the salary scale of
digital marketers.
What is the Average Salary
for a Digital Marketer?
India typically ranges between Rs. 3 lakhs to Rs. 18 lakhs.
Meanwhile, the average annual salary of professionals is Rs. 6.5 lakhs.
For an insight into the average pay scale based on job role,
check out our detailed blog post on the Best Salary Range a Digital Marketer
Can Expect.
Career Outlook for Digital
Marketers
According to a global study conducted by Salesforce, India
has been ranked first in digital skills readiness. In India, almost 72% of
respondents have revealed that they are actively learning digital skills. They
are basically looking forward to preparing themselves for the future digital
workspace. Besides, 66% of Indian respondents have also mentioned that they are
well equipped with the resources to learn digital skills.
The future looks bright for digital marketers as increasing
competition among data-driven businesses contributes to a growing demand for
skilled professionals in the field.
Is There a High Demand for
Digital Marketing Jobs?
In 2020, India had more than 749 million internet users
across the country. Surprisingly, this figure is projected to grow by over 1.5
billion by 2040. Since over 43% of the Indian population widely uses the
internet, there is no doubt why there is a growing demand for skilled digital
marketers. In fact, according to a recent LinkedIn report, digital marketing is
among the top ten most in-demand skills that employers are looking for.
There is a rising need for marketing professionals with the
right hard skills to fulfil specific digital marketing roles. Since there are
so many facets to digital marketing and an apparent digital skills gap, now is
a great time to kickstart a career in the field.
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